In this episode of Good Talks, Nick Cook shares the inspiring growth story of Mad Mex , a franchise built on the premise that fast food shouldn't, and doesn't have to be, bad for you. Nick explains how BlueRock's Brand & Marketing and Digital Transformation services have helped transform Mad Mex into a thriving chain of 70+ restaurants.
The Challenge
This franchise brand engaged BlueRock Digital with a goal of increasing the number of franchise stores nationally. The brand had strong expansion plans but slow organic growth and were seeking a paid media strategy to increase volume and quality of leads.
Strategy
A multi-channel Growth Marketing Partnership focused on Paid Media spanning both Meta top-of-funnel, bottom-of-funnel retargeting, and Google Performance Max campaigns, focusing on high quality lead acquisition.
Results
- Increase volume of leads on Meta by 105% and reduced cost per lead by 23% by half
- Reduced cost per lead on Google by half
- Improved lead quality by 150%
Watch now and get inspired by the potential of taking your business to new heights!
